Transforming visions to reality, we craft bespoke strategies inspired by you.
At MediaSwitch, we understand audiences, media, behaviour, and strategy. We specialise in transforming businesses by enhancing their digital footprint, building compelling brand stories, and effectively engaging target audiences. Our founder, Nibras Kardaman, is a highly accomplished marketing professional with over 15 years of experience driving business growth, brand awareness, and audience development through integrated and digital marketing strategies. With a unique blend of expertise in audience development and engagement, brand strategy, campaign planning and execution, and digital and social media marketing, Media Switch is poised to elevate your business to new heights.
Our approach is simple and effective: Discovery —> Strategy —> Implementation —> Optimisation
Our commitment is to audience first and innovative marketing.
Meet NK
Nibras Kardaman, MBA
Pronounced: “Nib-raas”.
Origin: a classical, poetic, Arabic word that means guiding light.
Founder & fractional CMO
With over 15 years of marketing experience across diverse industries in New Zealand and global markets, including EMEA, APAC, and North America, in the following sectors: broadcast and digital news media, tech SaaS startups, telecommunications/ISP, arts and culture, NGO, university research transfer and commercialisation, real estate and advertising agency background. Nibras combines strategic vision with hands-on expertise. As the founder of MediaSwitch by NK, she specialises in building and leading marketing departments, crafting bespoke digital marketing strategies that drive brand growth, audience engagement, and measurable results.
Her leadership and hands-on approach empower businesses to achieve sustainable success in today’s dynamic digital landscape. Whether you need a fractional CMO to build and lead your marketing team or help with a specific marketing project, Nibras has the credentials and expertise to work with you to achieve your marketing objectives and vision.
Nibras holds a Bachelor of Business (in advertising and international business) and a Master of Business Administration (MBA) and sits on a couple of advisory boards in academia and community housing.
For more information, visit Nibras Kardaman’s LinkedIn profile.
