Marketing leadership tailored to your business needs

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At MediaSwitch by NK, I help businesses cut through the noise and connect with their audiences in meaningful ways. I specialise in building and leading marketing departments, launching products into new markets, and creating strategies that deliver measurable growth.

My approach focuses on understanding your business first, then building the right strategy and team to execute it:

  1. Discovery: Understand your business, audience, competition, and market position

  2. Strategy: Build a tailored marketing roadmap aligned to your goals

  3. Implementation: Lead execution with hands-on expertise

  4. Optimisation: Measure results and refine for continuous improvement

Whether you need a fractional CMO to lead your marketing function or strategic support for a specific initiative, I bring the experience and expertise to help you achieve your goals.

Get in touch

Meet NK

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Nibras Kardaman, MBA

Pronounced: “Nib-raas”.

Origin: a classical, poetic, Arabic word that means guiding light.

Founder & fractional CMO

I bring over 15 years of marketing leadership experience across diverse industries in New Zealand and global markets, including EMEA, APAC, and the USA. I've led teams in Auckland, Doha, and London across various sectors, including broadcast and digital news media, tech SaaS startups, telecommunications and ISP, arts and culture, NGO, university research commercialisation, real estate, and advertising agencies.

As the founder of MediaSwitch by NK, I've helped build marketing departments from the ground up and launched products and services into new markets while improving performance in existing markets. I specialise in crafting and executing bespoke digital marketing strategies that drive brand growth, audience engagement, and measurable results.

Whether you need a fractional CMO to build and lead your marketing team or help with a specific project, I have the strategic vision and hands-on expertise to help you achieve your marketing objectives.

I hold a Bachelor of Business in advertising and a minor in international business, an MBA, and sit on advisory boards in academia and community housing.

Connect with me on LinkedIn to discuss how I can help your business grow.

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