Marketing leadership tailored to your business needs
With over 15 years of working across continents and industries, from broadcast media to tech startups, telecommunications to arts organisations, I noticed the same pattern everywhere: talented businesses with great products struggling to communicate their value in a way that actually resonates.
I help growing businesses build the marketing infrastructure they need to scale. Whether that's building and leading your marketing function as a fractional CMO, launching products into new markets, or developing full-funnel strategies, I bring strategic clarity and hands-on execution that drives measurable growth.
My approach focuses on understanding your business first, then building the right strategy and team to execute it:
Discovery: Understand your business, audience, competition, and market position
Strategy: Build a tailored marketing roadmap aligned to your goals
Implementation: Lead execution with hands-on expertise
Optimisation: Measure results and refine for continuous improvement
Whether you need a fractional CMO to build and lead your marketing function or strategic expertise for a specific initiative, I have the experience to drive results that matter to your business.
Meet NK
Nibras Kardaman, MBA
Pronounced: “Nib-raas”.
Origin: a classical, poetic, Arabic word that means guiding light.
Founder & fractional CMO
I bring over 15 years of marketing leadership experience across diverse industries in New Zealand and global markets, including EMEA, APAC, and the USA. I've led teams in Auckland, Doha, San Francisco, and London across various sectors, including broadcast and digital news media, tech SaaS startups, telecommunications and ISPs, arts and culture, NGOs, university research commercialisation, real estate, and advertising agencies.
As the founder of MediaSwitch by NK, I've helped build marketing departments from the ground up and launched products and services into new markets while improving performance in existing markets. I specialise in crafting and executing bespoke digital marketing strategies that drive brand growth, audience engagement, and measurable results.
Whether you need a fractional CMO to build and lead your marketing team or help with a specific project, I have the strategic vision and hands-on expertise to help you achieve your marketing objectives.
I hold a Bachelor of Business in advertising and a minor in international business, an MBA, and sit on advisory boards in academia and community housing.
Connect with me on LinkedIn to discuss how I can help your business grow.
