Services
Full Funnel Marketing Strategy
01
What’s Included
Discovery & Research: Deep dive into your business, market, competitors, and current state
Audience Strategy: Detailed personas, segmentation, and journey mapping
Channel Strategy: Which platforms matter for your audience and which to ignore
Content Framework: What to say, where to say it, and when
Conversion Optimisation: How to turn attention into action
Measurement Plan: KPIs that matter, tracking setup, reporting framework
90-Day Implementation Roadmap: Prioritised action plan with clear next steps
Common Questions
"Can't we just start posting and figure it out as we go?"
You could, but you'd waste time and money testing things that a strategy would have ruled out immediately. Strategy first = faster results.
"Do I need this if I already have a marketing person?"
If your marketing person is executing without a clear strategy, absolutely. This gives them the roadmap they need to be successful.
You need marketing that drives growth across the entire customer journey, not just at the top. I build full-funnel strategies that connect awareness, engagement, conversion, and retention. This includes audience insights, market positioning, channel and content planning, measurement, and optimisation.
The goal is simple: a system that attracts the right people, moves them to action, and keeps them engaged in the long term.
A comprehensive marketing strategy that maps your entire customer journey, from the moment someone discovers you to becoming a loyal customer. This is the blueprint that makes everything else make sense.
Fractional CMO Services
02
What's Included
Strategic Leadership: Quarterly and annual marketing planning aligned with business objectives
Team Management: Lead and mentor your internal marketing team or manage agency relationships
Budget Oversight: Marketing budget allocation, optimisation, and ROI tracking
Executive Reporting: Regular reports to leadership on marketing performance and opportunities
Hands-On Guidance: Available for strategic decisions, campaign reviews, and problem-solving
Typical commitment: 2-3 days per week (flexible based on needs)
What Makes This Different
Unlike a consultant who gives you a report and leaves, I'm accountable for results. I'm in the trenches with you, making decisions, guiding your team, adjusting strategy based on performance. You get executive-level expertise with the flexibility of fractional engagement.
Common Questions
"How is this different from hiring a marketing consultant?"
Consultants typically do a project and leave. As a fractional CMO, I'm providing ongoing leadership. I own the outcomes, not just the recommendations.
"What if we decide to hire a full-time CMO later?"
Perfect. I can help with the hiring process and the transition for full-time leadership.
You need senior marketing leadership but you're not ready for (or can't afford) a full-time CMO. Your marketing lacks strategic direction, accountability, or someone who can speak the language of the boardroom and the marketing team.
I become your part-time Chief Marketing Officer, bringing 15+ years of strategic marketing leadership to your business without the full-time cost. I own the marketing strategy, lead and build the team, guide execution, and ensure everything aligns with business goals.
Social Media and Digital Channels Management
03
You know you should be on social media, but you don't have the time, expertise, or consistency to do it well. Your channels feel random, engagement is flat, and you're not sure if any of it is actually helping your business.
Your digital channels need to work together, not in silos. I develop digital strategies that align your website, email, social, SEO, AIO (artificial intelligence optimisation) and analytics to support business goals.
What's Included
Platform Audit & Strategy: Assess current state, identify opportunities, choose right platforms
Content Strategy: What to post, how often, when and why (aligned with business goals)
Content Creation: Copywriting, visual coordination, video guidance
Publishing & Scheduling: Consistent presence across chosen platforms
Community Management: Responding to comments, DMs, building relationships and establishing tone of voice
Performance Tracking: Monthly reports on what's working and why
Paid Social: Strategy and management of paid campaigns, if needed
Common Questions
"Why can't I just hire someone part-time to post for us?"
You can, but without a strategy, you're just creating noise. We start with strategy so every post has purpose.
"Do you do paid ads too?"
Yes, if it makes sense for your goals. Organic and paid work together, not in isolation.
04
Digital Marketing Audit
You've been investing in marketing but you're not sure what's working and what's not. You need an objective assessment and clear recommendations from someone who's seen what works across various industries and markets.
That’s where I step in and provide a comprehensive audit of your current marketing with actionable, prioritised recommendations. Think of it as a marketing health check that tells you exactly where to focus.
What's Included
Complete Marketing Audit: Review of all current marketing activities, channels, and assets
Performance Analysis: What's working, what's not, and why
Competitive Benchmarking: How you compare to competitors in your space
Opportunity Identification: Quick wins and strategic opportunities you're missing
Prioritised Roadmap: What to do first based on impact vs effort
Strategy Session: Walk through findings together and answer your questions
What Happens Next
After the audit, you can implement recommendations yourself, have us help with implementation, or continue with ongoing fractional CMO support.
